Three questions to ask your kids about the unwanted kiss at the Women’s World Cup

Update, September 10, 2023: Luis Rubiales announces resignation as president of Spanish soccer federation after kiss scandal. Source, ABC News.

Watching the Women’s World Cup is like drinking from a fire hose of leadership inspiration. While we absorb the stories of women’s teamwork, grit, and resilience for our daughters, we also need to make sure that all our kids also see the imbalance of power, not only in income and conditions, but also in the unwanted kiss that Jenni Hermoso had to endure after her victory. As a woman, I know moments like these are way too common, and we may overlook the need to unpack them with our girls. As a mom of boys, I know it is essential that they learn to see, recognize, and call out the abuse of male power. 


Here are three questions to unpack that moment with your kids: 


This is a big question, one that can lead to eye rolls, and mentions of how they haven’t wanted every kiss from you or an affectionate extended family member, or it could bring up more serious violations of consent. What is essential to talk about with our kids is that there is no power dynamic, like generations within a family, or moment, like a sports win, that allows the rules of consent to get blurry. Everyone always has the right to control what happens to their body; this includes hugs and kisses from parents. For me, practicing this isn’t always easy, but it does make the hugs and kisses that I get with consent all the sweeter. 

If you or someone you love need support, please consider calling Childhelp National Child Abuse hotline at 1 800-422-4453 (1-800-4-A-CHILD) or visiting National support is also available through the Rape, Abuse, and Incest National Network (RAINN) at


  • Afterwards, she asked her teammate, “What am I supposed to do?” Why do you think she felt pressured to receive the kiss? Do you think she had any choices? 

The guy that kissed Jenni, Luis Rubiales, is a little taller than her, and it can be hard to feel powerful when somebody bigger than you is taking physical control. He is also like a boss to her, so he is in a position of authority or power, like a coach, or teacher. It can feel hard to speak up when someone has authority over you. He is older than her, and it can be hard to feel of equal power when engaged with someone who is older than you. Freezing is a natural and common response in a situation like this.

Even when the power imbalance of size, authority, and age make it feel like there are no choices, it is important to unpack the responses that you can have to someone not respecting your body. Come up with the choices together that you think exist, potentially including hitting, slapping, pushing, yelling, or others. These are choices that can be especially challenging for those raised to be pretty, polite, and perfect. This is a great opportunity to talk about the limits of being polite or likable. 


  • What consequences do you think make sense for the RFEF president for doing that to a player? How might he address the impact of his actions?

There are a range of consequences that Luis might face to address the impact of his actions. To begin, he could make a public apology. It is worth talking through what makes a strong apology or an ineffective one. He could resign from his role as president of the Royal Spanish Football Federation. 

Accountability might be a big word, depending on developmental levels, but it is the best one we know for owning the impact of your actions. This is often the first step if we are to have any hope of repairing the relationship, or growing from our mistakes. Accountability can be public, or private, such as a letter or personal note. It often helps if the offending person asks the person who they hurt if there is anything they can do to help fix or heal from the situation. This opens the door to the possibility of doing things differently in the future. 


Turning discussion into action:

At Girls Leadership we are huge fans of role-play (more on that here). For kids who are practiced at being polite rule followers, it is vital to practice being loud, rude, and disagreeable. It is worth the discomfort of role-play to practice pushing, shoving, and building that muscle memory. There is a huge difference between knowing in your head what you “should” do, and having the sense memory of having done it, remembering what it feels like. For adolescents who are navigating the world on their own, a self-defense class can help build this muscle memory with the safety of punching and kicking pads. Taking self-defense together can give your kids a chance to see you, the adult, role model being strong, loud, and putting safety and consent over all else. 

No matter how much you practice, though, real life can still be confusing and overwhelming. Emphasize to your child that role play and self defense is there to help them feel in control of their reactions, but that it is never their fault if someone else violates their consent. 

These conversations may be difficult, but talking about safety and consent can also help kids feel more connected to themselves and more confident in their bodies and their rights. 

Educators & administrators (including school counselors, CBO staff, after-school staff, and other youth-serving professionals): You’re invited to join us on September 20 for the Brave Space Groundwork workshop. In this interactive and engaging couple of hours, you’ll learn how to create brave spaces and center the SEL needs of all the youth you serve.

Parents & caretakers: We have a workshop just for you! Girl & Grownup workshops (for grades K–8) offer brave and fun spaces for girls to explore the power of voice together. In these Girl & Grownup workshops, you’ll both learn practical communication skills to put into practice right away.

Ready to get brave? We’re ready to support you!

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