We’re partnering with Athleta Girl to equip girls with the courage, skills and community to elevate their confidence. One of the ways we’re doing that is by challenging the status quo on how the world speaks to girls—replacing “how do you look?” with “how do you feel?”
The Code of Confidence
Reframe communication with girls in a way that helps build their confidence.
Own Your Power
Download tips to celebrate what makes you powerful.
Let Failure Fuel You
When did failure become such a scary thing?
Tips to Stay in the Game
How grown-ups can help girls realize what they are truly capable of.
Getting back out there
How girls can encourage themselves to keep going.
Hear how our community used these tips to keep their girls in the game.
Stay in the Game
Sports build confidence, friendships, strength and grit.