Kristi brings more than 25 years of Marketing and Branding experience, from a wide range of leading non-profit, fashion and advertising organizations. She spent 14 years at the national non-profit Partnership for Drug-Free Kids, most recently as the Chief Marketing Officer leading the Digital, Advertising and Marketing teams to support families struggling with their son or daughter’s substance use. While at Partnership, she was part of the Senior Leadership team, serving as the brand steward, leading the strategic and creative development for all content, storytelling and PSAs, and steering all integrated marketing efforts for the organization. Prior to that, she spent 7 years at Calvin Klein as the Vice President of Marketing on the Global Fragrance, Home and Watch businesses, collaborating with licensees, designers and internal teams. She also spent many years in the advertising industry, with Account Management roles on the Nissan account at TBWA/Chiat Day, L’Oreal account at McCann Erickson, and Proctor & Gamble Fine Fragrances account at Grey Advertising.
Kristi graduated from the Newhouse School at Syracuse University with a BA in Advertising, while also earning a second BA in Psychology.
Kristi serves on the New York Advisory Council for Common Sense Media, and volunteers her time to support the mission of Global Fund for Widows. Kristi lives in NYC with her husband, two children and rescue dog. When she is not working, she is walking in Central Park, attending (many) soccer games, volunteering for the school Parents Association or hiking in the Berkshires.