Anna Fieler

Anna is the CMO of POPSUGAR Inc where she oversees marketing for the #1 lifestyle media company  for young women that is attracting a global audience of 100M through content and commerce, and driving +$1 billion in annual retail sales.  Anna has a passion for building disruptive venture-backed businesses.  Her track record includes serving as the CMO of Stella & Dot to help reinvent the direct-selling industry for the digital age, leading marketing at Tiny Prints where she grew the brand from a niche player to a household name resulting in a successful exit via acquisition by Shutterfly Inc, and various leadership positions at eBay where she had long tenure during the company’s hyper-growth era.  Prior to a career in Silicon Valley, Anna began her career on Madison Ave, notably at Ogilvy & Mather where she helped develop the foundation for Dove’s ground-breaking “Real Women, Real Beauty” campaign.  Anna holds an MBA from Harvard Business School and graduated magna cum laude from Brown University.  She lives in the San Francisco Bay Area with her husband and two children.